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Keywords: alcohol
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 204–225.
Published: 26 November 2024
... (i.e. alcohol, food and beverages high in fat, salt and sugar, gambling and tobacco). Design/methodology/approach This study systematically reviews research on controversial sports sponsorships (CSS). Literature searches in Web of Science and Scopus, and additional searches in reference lists...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 11 (1): 20–40.
Published: 01 October 2009
...Fiona Davies Concerns about underage drinking have led to calls for a UK ban on alcohol sponsorship of sport. Such a ban would have severe financial consequences for many sports, so should not be implemented without thorough consideration of its likely effectiveness. This study investigating...
