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Keywords: attendance intention
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Journal Articles
Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 35–56.
Published: 01 April 2013
.... Individuals who strongly identify with a sports team demonstrate distinctly different behavioural patterns from weakly identified individuals. Identification may, therefore, serve as a moderator. Accordingly, two hypotheses are generated: (a) the relationship between motives and attendance intention ranges...
