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Journal Articles
Road cycling event preferences for racing cyclists
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 27–42.
Published: 01 January 2012
.... Results of the survey conducted at three southeastern US cycling events (N=199) suggest that travel distance has primacy across nearly all segment groups and differences in recreational specialisation in cycling are reflected among other preferred event attributes. © 2012 by Winthrop Publications...
