... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only H3. Service quality of the 2016 Shanghai International Marathon is not only directly associated with foreign participants’ behavioral intention, but is also indirectly related to their behavior intention...

... quality. Sunghyup Sean Hyun can be contacted at: sshyun@hanyang.ac.kr © Emerald Group Publishing Limited 2016 Consumer behaviour Behavioural intention Iran Emotion Soccer Core product quality Although the link between the service quality and consumer loyalty is well...

...Rui Biscaia; Abel Correia; Masayuki Yoshida; António Rosado; João Marôco This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans...

...Khong Kok Wei; Wu, You Li This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the fit between the endorser and the endorsed product are discussed and examined. An empirical study is carried out which...