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Keywords: brand personality dimensions
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Journal Articles
Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
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International Journal of Sports Marketing and Sponsorship (2014) 15 (4): 26–39.
Published: 01 April 2014
... specific consumption context Keywords consumption behaviour self-congruence theory brand personality dimensions sports sponsorship response Carolin Plewa Senior Lecturer Marketing, University of Adelaide Business School University of Adelaide,10 Pulteney Street, Adelaide, SA 5005, Australia Tel: +61 8313...
