Keywords: browsers
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Sports Marketing and Sponsorship (2010) 11 (2): 21–36.
Published: 01 January 2010
... advantage) to assess their ability to differentiate licensed sports merchandise purchasers (buyers), and those who just browsed sports websites (browsers). The results made it possible to differentiate buyers and browsers based on 'trust in internet shopping', 'attitude towards online purchasing...

or Create an Account

Close subscription notice
Close access options