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Keywords: causal effects
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 11 (1): 41–54.
Published: 01 October 2009
... quality fan loyalty events causal effects Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball Keywords service quality fan loyalty events causal effects RESEARCH PAPER Gi-Yong Koo Dept of Kinesiology, Leisure & Sport Science...
