Keywords: causal modelling
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 8–16.
Published: 01 October 2005
.... This study therefore investigates the relationship between these constructs, using a sample of 1,300 fans of German Bundesliga soccer teams. In addition to the verification of this link, causal modelling reveals a relationship between the major facets of a club's brand image, namely attributes and benefits...

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