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Keywords: chief motivators
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (2): 42–48.
Published: 01 January 2006
... recruits. Many traditional tactics used in bodybuilding marketing in the past have missed the mark. Chief motivators are fun, improved health and then, in descending order of importance, enhanced appearance, managing bodyweight, socialising and skill. © 2006 by Winthrop Publications Limited 2006...
