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Keywords: clutter
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Journal Articles
Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2012) 13 (4): 25–39.
Published: 01 July 2012
... sponsorship advertising brand recall sponsor logo clutter © 2012 by Winthrop Publications Limited 2012 licensed reuse rights only Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study Keywords shirt sponsorship advertising brand recall sponsor...
Journal Articles
Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 2–16.
Published: 01 January 2012
... by Winthrop Publications Limited 2012 licensed reuse rights only shirt sponsorship advertising brand recall sponsor logo clutter RESEARCH PAPER Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study Keywords shirt sponsorship advertising brand...
