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Keywords: collegiate football
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Journal Articles
Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2002) 4 (2): 56–79.
Published: 01 June 2002
...Jennifer Slattery; Brenda G. Pitts The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American collegiate football season through a sponsorship recall survey. The results showed...
