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Keywords: commercialisation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2007) 9 (1): 18–27.
Published: 01 October 2007
... controversies and how its collapse affected the team that uses the stadium for its home games (Major League Baseball's Houston Astros). It examines public relations strategies and tactics the Astros used to disassociate themselves from Enron and to recapture public support. Is sport becoming too commercialised...

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