Keywords: consumers
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 17–28.
Published: 01 October 2005
... that are supported by marketing decisions. These decisions could provide guidelines to sports managers who want to strengthen the emotional connection between the team and the fans. © 2005 by Winthrop Publications Limited 2005 licensed reuse rights only post modern experiential consumers professional...

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