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Keywords: corporate sponsors
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Journal Articles
Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2015) 16 (4): 3–9.
Published: 01 July 2015
...Ricard W Jensen; Yam B Limbu; Yasha Spong, MBA Until now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has been to use content analysis to assess the sentiment of the tweets that were...
