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Keywords: cultural dimensions
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2008) 9 (3): 47–60.
Published: 01 April 2008
... reaction to racing in Mexico. NASCAR in Mexico: the US expansion of motorsport into Hispanic culture CASE STUDY Keywords NASCAR cultural dimensions Hispanic culture Collectivism Individualism Thomas S. Mueller Doctoral Student, College of Journalism & Communications University of Florida, G035 Weimer Hall...
