... Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final Keywords Twitter visual analytics digital marketing football sports marketing corporate sponsors Ricard W. Jensen Associate Professor of Marketing Department of Marketing, School of Business...

...Nicolas Chanavat; Michel Desbordes This study investigates the regulation and restriction of ambush marketing during the London 2012 Olympic Games, with analysis of actions taken via social networks and digital marketing related to the mega sports event. Results show that, where this issue...