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Keywords: disjuncture
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2001) 3 (2): 55–71.
Published: 01 June 2001
... adidas New Zealand rugby disjuncture Keywords: globalisation, adidas, New Zealand, rugby, disjuncture Steven J. Jackson, School of Physical Education, University of Otago, PO Box 56, Dunedin, New Zealand Tel: 64 3 479 8943 Fax: 64 3 479 8309 e-mail: sjackson@pooka.otago.ac.nz Richard Batty...
