... social responsibility (CSR) activities can reduce the risk of brand damage for sponsors. Design/methodology/approach An experimental study was conducted in a 2 × 2 between-subjects design (CSR vs. no CSR-leveraging x positive vs. negative doping test). Attitude toward the sponsor and resistance...

... to lack of formal governance mechanisms, presence of corruption and cheating mechanisms. “Doping” is one such practice where the players try to gain unfair advantage over their competitors, causing major hindrance in esports development. This qualitative study would draw insights from their perceptions...

...Harry Arne Solberg; Dag Vidar Hanstad; Thor Atle Thøring There are indications that commercial stakeholders are reluctant to associate with sports involved in doping scandals. A survey of 925 Norwegian sports consumers supports this reluctance, showing no tolerance for pure doping substances...

...: Sponsorship, Tour de France, doping, values, sport events Michel Desbordes Jean-François Richard, Amaury Sport Organisation, 2 rue Rouget de l Isle, 92130 Issy les Moulineaux, France tel: (33) 01 41 33 14 00 fax: (33) 01 41 33 15 98 Michel Desbordes, University Paris Sud-XI, Faculty of Sports Science...