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Keywords: ethnocentrism
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Journal Articles
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 13 (1): 18–32.
Published: 01 October 2011
...Do Young Pyun; Hyungil H Kwon; Chul-Won Lee This study assessed the mediation effect of perceived brand quality and the moderation effect of consumer ethnocentric tendency in the proposed consumption model of a global sports brand. The English Premier League was selected as a global sports brand...
Journal Articles
The inevitable queue: exploring the impact of wait time at sporting events
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 13 (1): 44–54.
Published: 01 October 2011
... interestingly perhaps, these same antecedents may also serve as a cue that long waits are likely. © 2011 by Winthrop Publications Limited 2011 licensed reuse rights only brand quality ethnocentrism watching intention English Premier League The inevitable queue: exploring the impact of wait time...
