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Keywords: event management
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Journal Articles
Xiaoyan Xing, Anthony G. Church, Norm O'Reilly, Ann Pegoraro, John Nadeau, Louise Heslop, Benoit Séguin
International Journal of Sports Marketing and Sponsorship (2008) 9 (4): 77–91.
Published: 01 July 2008
... Olympic Games host city Olympic bid marketing stakeholder theory event management Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups RESEARCH PAPER Keywords sports marketing Olympic Games host city Olympic bid marketing...
