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Keywords: event tourism
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2014) 15 (3): 12–26.
Published: 01 April 2014
... Publications Limited 2014 licensed reuse rights only Crowding-out negative impact host city Olympic Games event tourism RESEARCH PAPER The negative impacts of hosting mega-sporting events and intention to travel: a test of the crowding-out effect using the London 2012 Games as an example...
