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Keywords: events marketing
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Journal Articles
The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
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International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 67–85.
Published: 01 January 2009
... 2009 licensed reuse rights only International Biathlon Union (IBU) International Ski Federation (FIS) stakeholder events marketing The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing Keywords International Biathlon Union (IBU...
