Keywords: extrinsic cues
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (4): 18–32.
Published: 01 July 2009
...Jin-Wook Han; Hyungil H Kwon The purpose of the study was to confirm the mediating effect of perceived quality in the relationship between two extrinsic cues (brand name and country of origin)and perceived value previously tested by Teas and Agarwal (2000) using more rigorous statistical techniques...

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