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Keywords: fan involvement
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2010) 11 (2): 37–54.
Published: 01 January 2010
... may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualising both a behavioural and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport...
