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1-4 of 4
Keywords: fans
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Journal Articles
Supporting the team, caring for the players: understanding fan perceptions of athlete wellbeing programmes
Open Access
International Journal of Sports Marketing and Sponsorship (2025) 26 (6): 66–83.
Published: 03 February 2025
... initiatives within sport organisations, which fans perceive and include employee wellbeing. Whilst scholars have explored various stakeholders’ perceptions of athlete wellbeing, an opportunity exists to understand how active supporters perceive athlete wellbeing programmes. Thus, the purpose of the current...
Journal Articles
The national rugby league and the Bundesliga: a study of brand hate
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 950–969.
Published: 19 June 2024
... Dickson can be contacted at: G.Dickson@latrobe.edu.au 21 07 2023 28 03 2024 16 05 2024 16 05 2024 Brand hate Negative sentiment Fans Sport integrity Social licence A cursory review of the sport management and sport marketing literature would suggest a positive...
Journal Articles
A model bridging team brand experience and sponsorship brand experience
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2017) 18 (4): 380–399.
Published: 06 November 2017
...Rui Biscaia; Galen Trail; Stephen Ross; Masayuki Yoshida Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose...
Journal Articles
Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2014) 16 (1): 2–18.
Published: 01 October 2014
...Rui Biscaia; Abel Correia; Stephen Ross; António Rosado This research aims to examine football fans' awareness of their team sponsors and to compare sponsorship awareness between season ticket holders and casual spectators. Data was collected from among fans of a professional football team...
