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Keywords: fantasy sport
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Journal Articles
Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
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International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 43–56.
Published: 01 April 2011
...Dae Hee Kwak; Stephen R McDaniel This research examines antecedents to consumer adoption of a popular form of online entertainment - fantasy sports leagues. Employing Davis' (1989) Technology Acceptance Model as a theoretical framework, the study found that attitude toward the televised sport...
