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Keywords: game attending
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2012) 14 (1): 17–28.
Published: 01 October 2012
...Chih-Fu Cheng; Lung Hung Chen; Mei-Yen Chen; Wan-Chen Lu Watching sporting events is a popular leisure activity. However, in the context of sports marketing, little is known about the mechanism that determines fans' game-attending behaviour. This study aims to investigate fan participation...
