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Keywords: game fixing
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Journal Articles
A demand analysis for the Chinese Professional Baseball League 1990-2008
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 17–26.
Published: 01 January 2012
... squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a homogenous sport substitute, Taiwan Major League (TML), the Major League Baseball (MLB) effect and game-fixing scandals in CPBL negatively influence CPBL attendance. Additionally, real income is found...
