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Keywords: global solutions
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2002) 3 (4): 79–95.
Published: 01 January 2002
... of sponsorship in consumer marketing. 01 10 2001 © 2001 by Winthrop Publications Limited 2001 licensed reuse rights only Sponsorship business objectives global solutions Guinness Rugby World Cup Keywords: Sponsorship, business objectives, global solutions, Guinness, Rugby World Cup...
