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1-4 of 4
Keywords: globalisation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2008) 10 (1): 9–22.
Published: 01 October 2008
... of sports sponsorship. New media, branding and global sports sponsorship Keywords new media branding globalisation sports sponsorship marketing technology James Santomier Professor, Department of Marketing and Sport Management John F. Welch College of Business, Sacred Heart University 5151 Park Avenue...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (3): 61–78.
Published: 01 March 2006
... performances and its off-the-field management strategies. It shows how the club took its storied history into world markets to take full advantage of globalisation, the opportunities extended through the English Premier League's reputation and developments in global media technologies. Astute management...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2001) 3 (2): 55–71.
Published: 01 June 2001
...' into the New Zealand market, how they used the All Blacks as part of their global marketing campaign and, the resistance they encountered based on claims they were exploiting the Maori haka. 01 12 2000 © 2001 by Winthrop Publications Limited 2001 licensed reuse rights only globalisation...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (2): 24–38.
Published: 01 June 2000
... national context, namely New Zealand. 22 02 2000 © 2000 by Winthrop Publications Limited 2000 licensed reuse rights only Sport Globalisation Advertising Cultural Resistance Keywords: Sport, Globalisation, Advertising, Cultural Resistance Andrew Grainger, School of Physical...
