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Keywords: holistic model
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2003) 5 (1): 3–23.
Published: 01 March 2003
... marketing, holistic model, service quality, value, satisfaction Hans M. Westerbeek, Deakin University, Faculty of Business and Law, Bowater School of Management and Marketing, 221 Burwood Highway, Burwood, 3125, Melbourne, Australia tel: +61 (3) 9244 6167 email: westerbk@deakin.edu.au David Shilbury...
