...Dongfeng Liu Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city...

...Dongfeng Liu; Robert Wilson This study examines the negative impacts of mega sporting events on host cities and the relationship between negative impacts and the travel intentions of potential international tourists. Data were collected from Shanghai University students, who were asked about...

... Olympic Games host city Olympic bid marketing stakeholder theory event management Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups RESEARCH PAPER Keywords sports marketing Olympic Games host city Olympic bid marketing...