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Keywords: host country
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 39–56.
Published: 01 July 2011
... richness construct, it attempts to make sense of the coverage before and after Beijing 2008, particularly its impact on the image of the host country. The study concludes that the breadth and attribution of China's image remained relatively stable, that these factors did not improve China's national image...
