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Keywords: image dimensions
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 12 (2): 37–51.
Published: 01 January 2011
... to the sponsor. Sponsorship: associating image attributes with specific sports and particular teams Keywords sports sponsorship image attributes image dimensions Gary Tribou Professor and Head of Professional Masters Programme in Marketing and Sport Management Strasbourg University, France Tel: +33 (0) 3 68 856...
