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Keywords: image impact
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2015) 16 (2): 22–36.
Published: 01 January 2015
...Dongfeng Liu Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city...
