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Keywords: international consumers
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Journal Articles
Patriotism, national athletes and intention to purchase international sports products
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2015) 16 (2): 57–71.
Published: 01 January 2015
... intentions. Theoretical implications of the findings, as well as practical implications for sports managers, are discussed. © 2015 by Winthrop Publications Limited 2015 licensed reuse rights only basketball international consumers sports consumer behaviours NBA Brazil Patriotism, national...
