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Keywords: internationalisation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2008) 10 (1): 23–38.
Published: 01 October 2008
...André Richelieu Today, in the sports arena, the status of a sports team brand is vital. The purpose of this paper is to describe and explain how a team can become an international global brand. Following a conceptual approach, it articulates a model for a team's brand internationalisation...
