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Keywords: leverage
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 55–66.
Published: 01 January 2012
... provides a linkage between theory and practice and is written from the perspective of the sponsored entity; it thus provides both theoretical support for sponsorships as well as a case study that is contrasted to sponsorship theory. sponsorship Olympics Mexico leverage relationship © 2012...
