Keywords: licensed apparel
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2014) 15 (3): 27–39.
Published: 01 April 2014
...Hyungil Harry Kwon; Do Young Pyun; Kyong Keun Choi This study investigates the mediating effect of perceived value in the relationship between team identification and purchase intention towards licensed apparel within two different price settings (market price and 40% above market price...

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