... purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at Link to the terms of the CC BY 4.0 licence . Sponsorship strategies Olympic and Paralympic games Corporate communication Mega-events Strategic hybridity...

...Dongfeng Liu Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city...

... directly but that indirectly they raised awareness of China in the international media and framed the host country's image more clearly. mega-events Olympic Games China national image agenda-setting theory host country RESEARCH PAPER The impact of international TV media coverage of the Beijing...