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Keywords: multiple-sponsor assessment
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 57–73.
Published: 01 April 2013
... its elevated position as a sponsor and higher brand equity. event sponsorship event-sponsor fit multiple-sponsor assessment service brands © 2013 by Winthrop Publications Limited 2013 licensed reuse rights only How fit connects service brand sponsors with consumers passions...
