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Keywords: new media
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Journal Articles
Sports, storytelling and social media: a review and conceptualization
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2018) 19 (3): 338–349.
Published: 23 May 2018
... unexpectedly defeated the defending gold medalists, the Soviet Union (Seifried, 2010). As this integration takes place, stories contribute to the associations of sports organizations and become integrated within their marketing efforts. Social media Storytelling New media Sports © Emerald...
Journal Articles
Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 43–56.
Published: 01 April 2011
... Limited 2011 licensed reuse rights only fantasy sport Technology Acceptance Model online consumption new media Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites Keywords fantasy sport Technology Acceptance Model online...
Journal Articles
New media, branding and global sports sponsorship
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2008) 10 (1): 9–22.
Published: 01 October 2008
...James Santomier New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development...
