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Journal Articles
Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
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International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 43–56.
Published: 01 April 2011
... Limited 2011 licensed reuse rights only fantasy sport Technology Acceptance Model online consumption new media Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites Keywords fantasy sport Technology Acceptance Model online...
