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Keywords: padel
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 13 (1): 33–43.
Published: 01 October 2011
... for investors or managers in the sports industry. The paper explores the development possibilities and marketing options for this ascending sport. Padel sports clubs in Spain Keywords padel racket sport business plan sports management sports marketing Mercedes Rodriguez-Fernandez Professor, Economy...
