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Keywords: partial least squares
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2007) 8 (4): 34–42.
Published: 01 July 2007
... being explained when fit and the interaction term is introduced into the model. © 2007 by Winthrop Publications Limited 2007 licensed reuse rights only sponsorship sport sponsorship index sponsorship fit brand equity partial least squares Investigating the moderating role of fit...
