... of hypotheses, an independent t-test and a bootstrapping mediation test suggested by Hair et al.(2007) were used. A two-way ANOVA was used to test how MD affects perceived quality (PQ). The analysis of subjects’ survey responses indicated that they perceived the game to be of higher...

...Jin-Wook Han; Hyungil H Kwon The purpose of the study was to confirm the mediating effect of perceived quality in the relationship between two extrinsic cues (brand name and country of origin)and perceived value previously tested by Teas and Agarwal (2000) using more rigorous statistical techniques...