...Jia Shen; Haijiao Li; Paak Phantumabamrung; Yuxin Qiu; Weiliang Sun; Shengyu Xiong; Yan Wang Purpose This study aims to explore the influence of perceived value on consumers’ purchase intention for smart wearable fitness devices ( SWDs ) users, emphasizing the mediating role of brand...

... the impact of stadium service quality on spectator loyalty and experience is crucial. Building on this premise, the aim of the study was to investigate the mediating role of perceived value in the effect of service quality on sport consumption behavior within the context of Turkish football spectators...

...Fong Jia Wang; Weisheng Chiu Purpose This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic. In addition, the mediating role of perceived value...

...Shang Chun Ma; Kyriaki Kaplanidou Purpose The purpose of this paper is to understand how team identification and country influence professional baseball team spectators’ evaluations of service quality factors, perceived value and future behavioral intentions. Design/methodology/approach Data...

...Hyungil Harry Kwon; Do Young Pyun; Kyong Keun Choi This study investigates the mediating effect of perceived value in the relationship between team identification and purchase intention towards licensed apparel within two different price settings (market price and 40% above market price...

...Jin-Wook Han; Hyungil H Kwon The purpose of the study was to confirm the mediating effect of perceived quality in the relationship between two extrinsic cues (brand name and country of origin)and perceived value previously tested by Teas and Agarwal (2000) using more rigorous statistical techniques...