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Keywords: pre-competition games
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Journal Articles
Segmenting the spectators of national team sports: the case of a pre-competition match
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International Journal of Sports Marketing and Sponsorship (2015) 16 (4): 67–82.
Published: 01 July 2015
... by Winthrop Publications Limited 2015 licensed reuse rights only pre-competition games national team spectators spectator experience team identification Segmenting the spectators of national team sports: the case of a pre-competition match RESEARCH PAPER Keywords pre-competition games national...
