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Journal Articles
Road cycling event preferences for racing cyclists
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 27–42.
Published: 01 January 2012
...Daniel J. Larson; Doyeon Won Despite persistent levels of participation in cycling, little research has been undertaken in the context of competitive cycling event management and marketing. This study explored participant preferences using conjoint measurement and plausible market segmentations...
