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Keywords: product placement
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Journal Articles
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 39–52.
Published: 01 January 2009
...Galen Clavio; Patrick M. Kraft; Paul M. Pedersen The PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three years. Brands appearing most frequently included Oakley, Nike, adidas...
